Caboodle for your customers
Caboodle is the only business to consumer publication dedicated to helping you, the independent reseller, communicate effectively with your own customers.
Craft Caboodle is your publication, delivered online to your own customers, with your brand and contact details. It's crammed with consumer trends, product-based ideas, designed to drive sales back to you but most importantly offering your customers a monthly craft magazine they'll look forward to receiving.
How it works
Regular email magazines (e-zines) are sent to you, and our system automatically brands the template with the appropriate look and feel for your business, that includes logo, web address where appropriate, contact details and interactive email addresses, and even an option to include your own customer message; and, after your approval, it is transmitted to your end-customers. Your customer database is secure and protected in a quarantined, stand alone database – no one has access to your information but you – absolutely guaranteed!
What's in it for you?
1. The opportunity for you to help and entertain your customers and prospects in their day-to-day crafting lives.
2. Pre-selling seasonal or new product promotions, thereby creating a sense of anticipation and potentially blocking purchases from competitors.
3. Giving face to face and telephone sales people reasons to call.
4. Helping to ensure that important company developments and initiatives are delivered on brief, by providing a ‘managed’ structure and framework for communication with your customers. This is an important point, it links in with the importance of ‘service providers not product suppliers’ in the modern business world. It will help build upon the relationship you already have, improving the recipients’ perception of you and your company. SO ACT NOW!
Something for everyone
‘CraftCABOODLE!’ is a brand of magazine that gives you the flexibility to offer your customers a specialist version of the magazine, focusing on their preferred craft discipline, or to spoil them with a little bit of everything…ideal for those customers who like getting stuck into different crafting activities! There are three options to choose from:
Whole Caboodle: a little bit of everything
Craft Caboodle: Card & scrapping
Craft Caboodle: Beading & jewellery making
You can send these out in a range of ways – either the general, bumper Caboodle every month – or mix and match including the scrap-booking and beading sections for specific customers. Not only does it have your branding, but it has a bespoke, unique targeted feel. In fact, you might want to simply send them as ‘TheWholeCABOODLE’ – which includes all aspects of the e-zine, a comprehensive coverage.
